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How to Evaluate Reviews

Writing a review using a phone


In our last blog post, Stone Point Apartments Blog shared tips about how to create effective reviews. This week we are following that up with a post about how to effectively evaluate the reviews you read whether it’s about a local Menomonee Falls business, products from a Wisconsin manufacturer, or our apartments. Learn more now, then start evaluating reviews.  


Effectively Evaluating Reviews

We’ve all read reviews that are pointless, that don’t give us any real information or insight and they are frustrating. But there are some reviews that actually are helpful. Here’s how to glean the nuggets you need to make a decision about a product, service, or business.

  • Look for reviews that are balanced, which share the pros and cons of a situation, product, or service.

  • Throw out reviews — both negative and positive — that are excessive and do not contain facts, details, and balance.

  • When you are reading through reviews, look for trends in what reviewers are saying. If multiple people are saying the same thing, chances are it’s an accurate representation.

  • Take reviews that resort to name-calling and hyperbole with a grain of salt, particularly reviews that resort to vulgarity — these could be a case of sour grapes.

  • Note reviews that are well written with clear language, proper spelling, and grammar which indicates care was taken to present an honest opinion.

  • Be aware that there may be false reviews among the legitimate ones that can be used to inflate or discredit whatever is being reviewed. Take time to learn how to spot a fake apartment review.

We invite you to practice your new skills by reading through our reviews and taking time to write and submit one if you haven’t already. And just for fun check out this list of the Best Worst Reviews on Amazon (aka how NOT to write reviews). What thoughts do you have about reviews? Share any wisdom and tips from your own experience with the rest of us by leaving a comment. Thanks for reading! We look forward to hearing from you!